{"id":2852,"date":"2015-10-20T13:21:22","date_gmt":"2015-10-20T11:21:22","guid":{"rendered":"http:\/\/sosexcel.com\/exceltippek\/?p=2852"},"modified":"2015-11-05T01:09:17","modified_gmt":"2015-11-05T00:09:17","slug":"excel-a-marketingben","status":"publish","type":"post","link":"https:\/\/sosexcel.com\/exceltippek\/excel-a-marketingben\/","title":{"rendered":"Mennyire hasznos az Excel a marketingben?"},"content":{"rendered":"

A tavalyi \u00e9v sikere ut\u00e1n<\/a> id\u00e9n is felt\u0171nt\u00fcnk\u00a0a Marketing Expo ki\u00e1ll\u00edt\u00f3i k\u00f6z\u00f6tt. Most\u00a0is figyelemfelkelt\u0151 z\u00f6ld egyenruh\u00e1t viselt\u00fck, err\u0151l mutatok is k\u00e9pet!<\/p>\n

Viszont joggal k\u00e9rdezheted, hogy\u00a0mi k\u00f6ze az Excelnek a marketinghez.<\/strong>\u00a0A v\u00e1lasz egyszer\u0171: ma m\u00e1r szinte minden irodai munkak\u00f6r szerves r\u00e9sze az adatkezel\u00e9s, ez\u00e9rt egyre nagyobb teret h\u00f3d\u00edt az Excel a marketingben is.<\/p>\n

\"HasznosA Facebook oldalunkon<\/a>\u00a0tov\u00e1bbi r\u00e9szleteket is\u00a0tal\u00e1lsz.<\/p>\n

A marketinges viszont az adatokb\u00f3l \u00e9l, az a feladata, hogy j\u00f3l haszn\u00e1lja \u00e9s ez\u00e1ltal profitot teremtsen<\/strong>: \u00faj\u00a0\u00fcgyfeleket szerezzen \u00e9s a megl\u00e9v\u0151eknek eladjon (ez\u00e9rt folyamatosan figyeli, elemzi a\u00a0saj\u00e1t\u00a0– esetleg\u00a0v\u00e1s\u00e1rolt – \u00fcgyf\u00e9llist\u00e1kat, h\u00edrlev\u00e9l-feliratkoz\u00f3k adatait), emellett\u00a0\u00e1lland\u00f3an \u00e9rt\u00e9kelnie kell az akci\u00f3kat, k\u00f6vetni az Adwords \u00e9s Facebook kamp\u00e1nyok eredm\u00e9nyeit, konverzi\u00f3it.<\/p>\n

Persze a marketingeseken k\u00edv\u00fcl c\u00e9gvezet\u0151knek, p\u00e9nz\u00fcgyi vezet\u0151knek, \u00e9rt\u00e9kes\u00edt\u0151knek, beszerz\u0151knek \u00e9s minden olyan munkat\u00e1rsnak hasznos az Excel csiszol\u00e1sa, aki rengeteg t\u00e1bl\u00e1zattal \u00e9s adattal\u00a0dolgozik.<\/p>\n

Apr\u00f3s\u00e1gokkal naponta f\u00e9l \u00f3ra megsp\u00f3rolhat\u00f3<\/h3>\n

Ha eg\u00e9sz nap a sz\u00e1mokat \u00e9s a t\u00e1bl\u00e1zatokat b\u0171v\u00f6l\u00f6d, akkor egy\u00e1ltal\u00e1n nem mindegy, hogy mik\u00e9nt haszn\u00e1lod az Excelt.\u00a0Lehet, hogy ez els\u0151re hihetetlen\u00fcl hangzik, de naponta minimum 1\/2 \u00f3r\u00e1t meg lehet\u00a0sp\u00f3rolni<\/a>\u00a0<\/strong>a program \u00fcgyesebb\u00a0haszn\u00e1lat\u00e1val.<\/p>\n

\"AblakonEz 5 \u00e9v t\u00e1vlat\u00e1ban 555\u00a0\u00f3ra sp\u00f3rol\u00e1st jelent (\u00e9vi 222 munkanappal sz\u00e1molva), ami majdnem 4 havi munkaid\u0151nek \u00e9s munkab\u00e9rnek felel meg.<\/strong><\/p>\n

Ez a „kies\u00e9s”<\/strong>\u00a0nett\u00f3 130 ezer Ft munkab\u00e9rrel sz\u00e1molva, j\u00e1rul\u00e9kokkal, k\u00f6lts\u00e9gekkel egy\u00fctt t\u00f6bb mint 1 milli\u00f3 Ft-t jelent<\/strong>, vagyis egy j\u00f3l megv\u00e1lasztott Excel tanfolyam p\u00e1r h\u00f3nap alatt visszahozza az \u00e1r\u00e1t.<\/p>\n

Megd\u00f6bbent\u0151 t\u00e9ny, hogy p\u00e9ld\u00e1ul a sz\u00e1m\u00edt\u00f3g\u00e9p \u00e9s Excel haszn\u00e1l\u00f3k 75%-a g\u00f6rcs\u00f6sen ragaszkodik az eg\u00e9rhez<\/strong>, mert azt hiszi, hogy az \u201enem lassabb\u201d. Az emberek\u00a0t\u00f6bb, mint fele m\u00e9g a m\u00e1sol\u00e1s – beilleszt\u00e9st is eg\u00e9rrel csin\u00e1lja. Pedig az eg\u00e9r haszn\u00e1lat\u00e1nak mell\u0151z\u00e9s\u00e9vel m\u00e1r \u00f6nmag\u00e1ban rengeteg id\u0151t lehet sp\u00f3rolni.<\/p>\n

De s\u00falyos milli\u00f3kba ker\u00fcl\u0151\u00a0hib\u00e1kat<\/a> is\u00a0l\u00e1ttunk m\u00e1r.<\/p>\n

Emellett vannak olyan apr\u00f3 tr\u00fckk\u00f6k, finom\u00edt\u00e1sok<\/a>, amelyekkel tov\u00e1bbi\u00a0perceket
\nsp\u00f3rolhatsz, \u00e9s\u00a0ha rendszeresen haszn\u00e1lod, akkor m\u00e1r ez b\u0151ven\u00a0kiteszi a napi f\u00e9l \u00f3r\u00e1t. Ezeket leghat\u00e9konyabban az egy\u00e9ni\u00a0Excel tr\u00e9ningen<\/a> tudjuk felt\u00e9rk\u00e9pezni \u00e9s jav\u00edtani.<\/p>\n

Nem tudj\u00e1k, hogy mit nem tudnak<\/h3>\n

Gyakran tapasztalom, hogy az Excel tanul\u00e1s legnagyobb g\u00e1tja, hogy az emberek nem tudj\u00e1k, hogy mi mindenre k\u00e9pes az Excel. A ki\u00e1ll\u00edt\u00e1son is a legt\u00f6bben \u00fagy j\u00f6ttek oda, hogy alapvet\u0151en j\u00f3l elboldogulnak az Excellel<\/strong>, v\u00e9g\u00fclis mindent meg tudnak oldani benne „valahogy”.<\/p>\n

\"Hasznos<\/p>\n

Azt\u00e1n mikor belek\u00e9rdeztem, kider\u00fclt, hogy gyakran kell \u00f6sszes\u00edteni\u00a0az adatokat, de nem ismerik a pivot t\u00e1bl\u00e1t<\/a>.<\/strong><\/p>\n

Mikor Ildik\u00f3 megmutatta, hogyan lehet ak\u00e1r 1\/2 perc alatt kimutat\u00e1st k\u00e9sz\u00edteni, kiv\u00e9tel n\u00e9lk\u00fcl mindenki hangot\u00a0adott a megd\u00f6bben\u00e9s\u00e9nek, mivel m\u00e1r egy egyszer\u0171\u00a0term\u00e9kenk\u00e9nti, r\u00e9gi\u00f3nk\u00e9nti elemz\u00e9ssel is\u00a0\u00f3r\u00e1kat tudn\u00e1nak\u00a0sp\u00f3rolni.<\/p>\n

A kimutat\u00e1sk\u00e9sz\u00edt\u00e9s (pivot t\u00e1bla) felhaszn\u00e1l\u00e1si ter\u00fclete szinte v\u00e9gtelen<\/strong>: pl.\u00a0havi\/\u00e9ves \u00e9rt\u00e9kes\u00edt\u00e9sek, kamp\u00e1nyok, piackutat\u00e1sok\u00a0ki\u00e9rt\u00e9kel\u00e9se, nyeres\u00e9gess\u00e9g vizsg\u00e1lat, kintl\u00e9v\u0151s\u00e9g\u00a0kezel\u00e9s, \u00e9sat\u00f6bbi, \u00e9sat\u00f6bbi.<\/p>\n

Volt akin\u00e9l kider\u00fclt, hogy alapvet\u0151en\u00a0a Word-\u00f6t haszn\u00e1lja, abban \u00edrja az \u00e1raj\u00e1nlatokat,<\/strong> maximum egy-egy t\u00e1bl\u00e1zatot k\u00e9sz\u00edt, \u00e9s illeszti bele.<\/p>\n

Mikor belek\u00e9rdeztem, elmondta, hogy\u00a02-3 aj\u00e1nlat\u00a0\u00f6ssze\u00e1ll\u00edt\u00e1s\u00e1val elmegy egy eg\u00e9sz est\u00e9je (a napi munka mellett nem jut r\u00e1 ideje). Pedig erre is megold\u00e1s lehet az Excel<\/a>, hiszen a sz\u00e1m\u00edt\u00e1s eleve ott van.<\/p>\n

R\u00e1ad\u00e1sul az Excelbe beillesztheted a log\u00f3dat<\/a>, \u00e9s ha j\u00f3l beparam\u00e9terezed, a term\u00e9keket list\u00e1kb\u00f3l v\u00e1laszthatod\u00a0ki, amihez az \u00e1rakat m\u00e1r automatikusan hozz\u00e1 tudod rendelni, \u00e9s a megadott darabsz\u00e1m\u00a0szerint az Excel kisz\u00e1molja, \u00f6sszes\u00edti azokat. Csak p\u00e1r adatot kell \u00e1t\u00edrnod \u00e9s m\u00e1ris pdf-be\u00a0nyomtathatod.<\/p>\n

Van megold\u00e1s<\/h3>\n

Emellett\u00a0m\u00e9g tipikus probl\u00e9mak\u00e9nt mer\u00fclt fel\u00a0az adatb\u00e1zisok \u00f6sszef\u00e9s\u00fcl\u00e9se, a web\u00e1ruh\u00e1zas adatfelt\u00f6lt\u00e9s \u00e9s a marketing vagy p\u00e9nz\u00fcgyi k\u00f6lts\u00e9gvet\u00e9s \u00f6ssze\u00e1ll\u00edt\u00e1sa \u00e9s naprak\u00e9sz nyomon k\u00f6vet\u00e9se.<\/p>\n

Ezek mind olyan ter\u00fcletek, amelyekre az\u00a0Excelben l\u00e9tezik megold\u00e1s<\/strong>.<\/p>\n

A napi f\u00e9l \u00f3ra megtakar\u00edt\u00e1s egy\u00a0als\u00f3 hangos sz\u00e1m\u00edt\u00e1s, amire garanci\u00e1t is v\u00e1llalunk. Az \u00fcgyfeleink enn\u00e9l j\u00f3val t\u00f6bb id\u0151megtakar\u00edt\u00e1sr\u00f3l sz\u00e1molnak be<\/strong>, tov\u00e1bb\u00e1 jelent\u0151s pszich\u00e9s terhekt\u0151l is megszabadulnak\u00a0egy-egy feladat egyszer\u0171s\u00edt\u00e9s\u00e9vel egy\u00fctt.<\/p>\n

A k\u00e9rd\u00e9s csak az, hogy Te magad megtanulod az Excelt, hogy a felmer\u00fcl\u0151 k\u00e9rd\u00e9seket meg tudd oldani, vagy ink\u00e1bb kiszervezed nek\u00fcnk a feladatokat – mert\u00a0se\u00a0id\u0151d, se kedved, se kapacit\u00e1sod hozz\u00e1.<\/p>\n

Ha \u00e9rdekelnek a c\u00e9gek r\u00e9sz\u00e9re k\u00edn\u00e1lt megold\u00e1saink, kattints ide, \u00e9s k\u00e9rj aj\u00e1nlatot!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A tavalyi \u00e9v sikere ut\u00e1n id\u00e9n is felt\u0171nt\u00fcnk\u00a0a Marketing Expo ki\u00e1ll\u00edt\u00f3i k\u00f6z\u00f6tt. Most\u00a0is figyelemfelkelt\u0151 z\u00f6ld egyenruh\u00e1t viselt\u00fck, err\u0151l mutatok is k\u00e9pet! Viszont joggal k\u00e9rdezheted, hogy\u00a0mi k\u00f6ze az Excelnek a marketinghez.\u00a0A v\u00e1lasz egyszer\u0171: ma m\u00e1r szinte minden irodai munkak\u00f6r szerves r\u00e9sze az adatkezel\u00e9s, ez\u00e9rt egyre nagyobb teret h\u00f3d\u00edt az Excel a marketingben is.<\/p>\n","protected":false},"author":1,"featured_media":2898,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[69,74],"class_list":["post-2852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-erdekessegek","tag-adatkezeles","tag-rolunk"],"yoast_head":"\nMennyire hasznos az Excel a marketingben? - Azonnal haszn\u00e1lhat\u00f3 Excel tippek<\/title>\n<meta name=\"description\" content=\"Mi k\u00f6ze az Excelnek a marketinghez? A v\u00e1lasz egyszer\u0171: ma m\u00e1r szinte minden irodai munkak\u00f6r szerves r\u00e9sze az adatkezel\u00e9s \u00e9s az Excel. A marketinges viszont az adatokb\u00f3l \u00e9l, az a feladata, hogy profitot teremtsen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sosexcel.com\/exceltippek\/excel-a-marketingben\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mennyire hasznos az Excel a marketingben? - Azonnal haszn\u00e1lhat\u00f3 Excel tippek\" \/>\n<meta property=\"og:description\" content=\"Mi k\u00f6ze az Excelnek a marketinghez? A v\u00e1lasz egyszer\u0171: ma m\u00e1r szinte minden irodai munkak\u00f6r szerves r\u00e9sze az adatkezel\u00e9s \u00e9s az Excel. 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